Purpose-driven Audience
Where Your Message Meets an Intentional Audience
Connect with people who don’t just consume media — they actively seek out credible content to guide their decisions.
- On Air: Reach fans of 90.7 FM in Orlando and 89.5 FM in Ocala through trusted programs they listen to regularly
- Online: Engage audiences on cfpublic.org and through curated email newsletters
- On Demand: Connect through streaming, podcasts, and the Central Florida Public Media mobile app
- In the Community: Build visibility and goodwill through local events and experiences
Audience Attributes
Educated
194% more likely to have a postgraduate degree
Influential
90% more likely to work in a professional occupation
Affluent
51% more likely to earn a household income of $100k+
Cultural
71% more likely to contribute to an arts or cultural organization
Community-Minded
91% more likely to donate to a social care organization
Source: Scarborough, Orlando Metro, R2 2024: August 2023-August 2024, P18+

