Become a Sponsor

Sponsor Resources

Tools for Sponsorship Success

Whether it’s your first campaign or you’re a seasoned sponsor eager to expand your expertise, we’re here to support you. Elevate your marketing efforts with our complimentary, user-friendly resources.

Understanding the Public Media Audience eBook cover

Understanding the Public Media Audience

Discover who listens to public radio and learn what makes this audience so unique.

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Effectively Measuring Public Media Sponsorship Campaigns eBook cover

Effectively Measuring Public Media Campaigns

Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.

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Building an ROI-focused Public Radio Campaign eBook cover

ROI-focused Sponsorship Guide

Discover the right type of public radio campaign to achieve your marketing goals.

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Purpose-Drive Marketing eBook Covers_ORL

Purpose-driven Marketing

Learn how public media connects your organization with consumers through shared values.

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Public Media Marketing 101 eBook cover

Public Media Marketing 101

Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.

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Comparing Commercial and Public Radio thumbnail

Comparing Commercial and Public Radio

Discover the five differences marketers need to know.

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