Become a Sponsor

Sponsor Resources

Tools for Sponsorship Success

Whether it’s your first campaign or you’re a seasoned sponsor eager to expand your expertise, we’re here to support you. Elevate your marketing efforts with our complimentary, user-friendly resources.

 
Effectively Measuring Public Media Sponsorship Campaigns eBook cover

Effectively Measuring Public Media Campaigns

Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.

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Building an ROI-focused Public Radio Campaign eBook cover

ROI-focused Sponsorship Guide

Discover the right type of public radio campaign to achieve your marketing goals.

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Purpose-Drive Marketing eBook Covers_ORL

Purpose-driven Marketing

Learn how public media connects your organization with consumers through shared values.

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Public Media Marketing 101 eBook cover

Public Media Marketing 101

Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.

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Comparing Commercial and Public Radio thumbnail

Comparing Commercial and Public Radio

Discover the five differences marketers need to know.

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Understanding the Public Media Audience eBook cover

Understanding the Public Media Audience

Discover who listens to public radio and learn what makes this audience so unique.

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